Brand Strategy Workshop 2: Audience & Heart

In this part of the workshop, we focus on who your brand serves and why it matters. This session equips you with tools like the User Persona Map, Value Proposition Canvas, Brand Values Kit, and Brand Heart Kit to help you connect deeply with your audience. You’ll walk away with a clear understanding of who you’re speaking to, what they need, and how your brand can fulfill those needs with authenticity and purpose.